

The abbreviation PPWR stands for the Packaging and Packaging Waste Regulation. It is the new EU-wide packaging regulation, officially designated as Regulation (EU) 2025/40. It replaces the previous Packaging Directive (94/62/EC) and, for the first time, establishes a uniform legal framework for packaging and packaging waste across all EU member states.
The Packaging Regulation is the European Union’s response to rising volumes of packaging and packaging waste, insufficient recycling rates, and inconsistent national regulations. It is intended to help make packaging more environmentally friendly throughout its entire life cycle and to promote a circular economy.
The primary goal of the PPWR is to significantly reduce packaging waste in the EU. To this end, the regulation sets binding, phased reduction targets. Other goals include establishing a genuine circular economy, promoting reuse and high-quality recycling as well as harmonizing the EU internal market to strengthen the free movement of goods.
In general, all packaging, regardless of the material used, falls under the PPWR: sales packaging, outer packaging, service packaging, transport packaging, industrial and export packaging, as well as reusable packaging. All of these must meet and comply with the requirements defined in the regulation.

Agreement between the EU institutions and adoption of the PPWR.
Publication of the PPWR text and entry into force on February 11.
The PPWR takes effect on August 12 , and the first requirements will be implemented.
+ All packaging must be recyclable
+ 35% recycled content for plastic packaging
+ 40% reusable transport packaging
+ 100% reusable packaging in in-house logistics and domestic transport
+ 65% recycled content for plastic packaging
+ 70% reusable transport packaging
The timeline makes it clear: the PPWR is not a distant prospect, but requires immediate action. Nor is the PPWR optional: the Packaging and Packaging Waste Regulation entered into force on February 11, 2025, and will be mandatory for all companies in the EU from August 12, 2026. Those who miss deadlines and fail to comply with requirements risk heavy fines and bans on their products in the EU market.

The PPWR fundamentally changes the way packaging is handled in the European market – away from single-use and composite packaging towards reusable packaging, recyclable materials and sustainable cycles. And that is exactly what we at Söhner Kunststofftechnik have always stood for. Our packaging is made from mono plastics, recycled materials, and easily separable materials; it meets the highest quality standards and is designed for reuse and subsequent recycling.
As an expert in sustainable solutions, we are happy to help you comply with the requirements and switch from disposable to reusable packaging. We support you at every stage – from analyzing your logistics processes and developing PPWR-compliant packaging solutions to fulfilling documentation requirements. We help you meet legal requirements, reduce your ecological footprint and save costs in the long term.

Then please do not hesitate to contact us.
We would be delighted to offer advice.
T +49 7138 812-200 | ppwr(at)soehner.de
The regulation officially entered into force on February 11, 2025. Following an 18-month transition period, the provisions of the regulation will be binding in all EU member states as of August 12, 2026.
The PPWR applies to all economic operators who manufacture, use or place packaging on the market within the EU. This includes packaging material suppliers, packaging manufacturers, packaged goods producers, distributors and importers.
Transport packaging placed on the market before August 12, 2026 may continue to be used. After this date, all types of packaging must comply with the PPWR’s requirements.
From 2028, uniform labeling will be mandatory for all packaging in EU member states. The new labeling requirements include harmonized pictograms, information on material composition, proof of the recycled content, and a QR code for additional information.
Switching to reusable solutions offers ecological and economic benefits. Reuse results in less waste, conserves resources and reduces CO2 emissions. The cost of purchasing new packaging is reduced, and less waste also means lower disposal costs.
Packaging that does not meet the requirements may no longer be placed on the market from the applicable effective dates. Non-compliance may result in fines, the level of which is determined by national authorities.
The new Packaging Waste Regulation is not a standalone set of regulations. It is directly linked to other EU initiatives such as the Ecodesign for Sustainable Products Regulation (ESPR) and the Digital Product Passport (DPP). These measures are key components of the European Green Deal and the overarching goal of climate neutrality.